The vast majority of new businesses fail — which means, logically, that a high percentage of successful business owners have at least one failure in their past, big or small.
What makes one person pack it in and go home while another tries again? The difference between failure and success is simple: the successful keep trying.
Take, for example, these four highly successful entrepreneurs. Each had one or more major setbacks in their career that could have derailed them entirely. Instead, they chose to learn from their mistakes and power forward to become some of the most successful entrepreneurs of our time.
Vera Wang: Failed Figure Skater
Vera Wang revolutionized the bridal fashion industry, but before that, she was a world-class figure skater. As a young girl, Wang competed in the 1968 U.S. Figure Skating Championships, coming in fifth in the Junior Pairs division and missing her goal of joining the U.S. Olympic figure skating team.From ice skating, she turned to fashion, and worked her way up to senior fashion editor at Vogue before being passed over for a promotion. She left the magazine and became design director for Ralph Lauren until, frustrated with the choices for her own wedding, she designed her own bridal gown. Soon after, she started her fashion house.
"For me the idea that I could always do better, learn more, learn faster, is something that came from skating,” Wang told Cosmogirl, “But I carried that with me for the rest of my life."
Bill Gates and Paul Allen: Failed Traffic Software Developers
Bill Gates and Paul Allen started a compony called Traf-O-Data, offering a computerized microprosessor that could analyse traffic data for municipalities. When they tried to demonstrate the program for a potential client — it didn’t work. Soon, the program was made obsolete entirely.But they didn’t let that deter them, and went on to found a second company caled Micro-Soft. Allen later told Newsweek, “Since then, I have made my share of business mistakes, but Traf-O-Data remains my favorite mistake because it confirmed to me that every failure contains the seeds of your next success. It bolstered my conviction that micro-processors would soon run the same programs as larger computers, but at a much lower cost."
David Mintz: Failed Garlic Ice Cream
David Mintz, founder of Tofutti, a line of non-dairy ice cream, rolled out an ice cream called Krazy Garlic. The product was non-dairy ice cream made from garlic — though it didn’t have a garlic flavor.Retailers sent the product back en masse. They wouldn’t even taste it. Mintz, a garlic-lover, never even considered that people would be turned off by the mental combination of garlic and ice cream without ever tasting it.
"The naming of a product is so key,” he told Entrepreneur. “It has to make the consumer want to try it.”
Barbara Corcoran: Failed Florist
Barbara Corcoran, real estate mogul and one of the sharks on Shark Tank, started out as a florist.In college, she started a small “flower of the week” club, and delivered bouquets of fresh flowers to customers’ homes and offices. But one of her clients was more than a slow-pay — he was a no pay.
Still, she continued delivering flowers to him — essentially for free — for nine months.
Because her business was so small, only 32 customers, that one delinquent account eventually forced her to fold. "I went out of business because of that one customer. I only had 32 customers, so he represented a big share of my business," Corcoran told Entrepreneur.
Still, the failure taught her how to ask for money, and the folly of building a business that relies too heavily on only one or two customers.
What has been your biggest learning mistake? I’d love to hear your stories of failure that turned to success in the comments below
KINGSMITH.
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